Real Estate business involves a lot of tasks. It’s not only about finding new homebuyers and
sellers but also managing clients, handling the paperwork, transactional activities, and many
other things that also need to be considered. Now, these tasks can be a lot to be handled on
your own, and this is where a real estate virtual assistant can be significantly handy for your
business.
In this article, we’ll explore real estate virtual assistants and types based on the tasks
assigned to them. In addition, we’ll discuss the role of a real estate virtual assistant in detail.
What Is A Real Estate Virtual Assistant?
A real estate virtual assistant is a professional in the real estate industry who assists real
estate agents and brokers in managing their tasks. These professionals work remotely, and
they’re capable of using advanced communication tools to guide and collaborate with clients
effectively. Real estate virtual assistants handle standard business operations such as lead
generation, cold calling, finance tracking, database management, and website development.
We’ll go through the main role of a real estate virtual assistant in a while, but first, let’s
discover the four types of these professionals.
Four Types Of Real Estate Virtual Assistant
Administrative Virtual Real Estate Assistant
Administrative Virtual Real Estate Assistants are the professionals who manage the
administrative work. They are experts in office management, data entry, scheduling, and
back-office activities like bookkeeping.
Marketing Virtual Real Estate Assistant
This real estate professional assists in creating and executing marketing strategies on
different channels like search, email, and social media. They are experts in creating quality
content and helping real estate businesses to engage more clients over time. Marketing
virtual real estate assistants work with virtual sales assistants to provide the best results.
Customer Support Virtual Real Estate Assistant
Customer support virtual Real estate Assistants fall in the category of customer services.
They handle calls and emails from clients to ensure an overall pleasant experience. These
real estate professionals guide customers through sales processes, respond to their queries,
and gather feedback to highlight the flaws and strengthen the current ongoing system in the
organization.
Sales Real Estate Virtual Real Estate Assistant
These professionals are contractors who help real estate businesses to enhance their sales
process through different approaches. They are experts in reaching out to their clients via
cold calls and email, and they’re more likely to close better deals.
Role Of Real Estate Virtual Assistant
Market Research
Market Research is a tool that allows real estate virtual assistants to find areas where real
estate services are required. It is a starting point where the process of finding new clients
begins. Market research involves website analysis, social media research, and Google
trends. For example, real estate virtual assistants can use website analysis to identify
websites that have been visited more often by people who live in areas where you're looking
for clients and what type of content is more engaging to those potential clients. This strategy
helps them tailor marketing strategies according to the requirements of the clients.
Social Media Marketing
Social Media is considered to be one of the most popular marketing channels in 2023.
However, real estate virtual assistants need to design underlying strategies to govern their
efforts on social media. Suppose there needs to be proper research and thought. In that
case, these professionals will need help understanding their potential customers, and
eventually, the money spent will be wasted, and the risks associated with it might hurt the
overall business. So, it’s important to craft an effective strategy for social media marketing
and make efforts to implement it in a timely manner.
Now, to set up a social media marketing strategy, real estate virtual assistants will consider
social media channels on platforms where the majority of real estate clients exist. They need
to create and share engaging images of the properties on specific social media platforms.
They’ll have to optimize the content for different screen sizes to support other devices like
mobile phones and discover trending topics related to real estate and hashtags to reach
relevant users.
Setting Up Appointments
Realtors find it challenging to schedule appointments as it can be time-consuming and
require a lot of effort. The realtors have a lot of work to deal with, and scheduling
appointments is an extra burden on them. Therefore, real estate virtual assistants can assist
in such crucial situations. Their expertise includes managing monthly calendars and booking
meetings with prospects, appointments with buyers and sellers, and keeping a record to
avoid meeting overlaps.
Email And Live Chat Support
Email and live chat support are essential in any real estate business. A virtual assistant
helps real estate businesses by responding to emails and chats from clients, answering
different questions about properties, and keeping a follow-up on leads and their inquiries. In
addition, these professionals create and share newsletters, and they're required to provide
reports on the email campaigns.
Website Management
Websites are created to drive business, and it is challenging to compete with existing
authority websites in the real estate industry. Real estate Virtual assistants need to ensure
the best user experience for clients by managing a website in the best possible way. They’ll
have to consider the speed of the website, accessibility, proper navigation setup, and
optimization for Google searches.
However, these targets are only possible to achieve with a virtual assistant who is an expert
in these techniques. They need to be professional in planning and development. They must
have technical skills to install, customize, and maintain the proper functioning of a real estate
website.
Management Of Expenses
Real Estate Virtual Assistants are required to keep a record of all the expenses, bills,
payrolls, and reimbursements and make sure that everything is well organized. However,
some realtors manage this task by themselves, but a good option is to hire a virtual assistant
and focus more on other activities related to your business.
Benefits Of Having A Real Estate Virtual Assistant
Virtual Assistants can be of great benefit when it comes to the real estate business. They
can help you improve your productivity, provide better customer service, and save money in
the long run. These professionals ease the burden of realtors by performing time-consuming
tasks like scheduling, data entry, and social media management.
Here are some of the benefits of having a real estate virtual assistant for your real estate
business which include:
Productivity Is Improved
The real estate business requires continuous effort, which is challenging to be handled by
real estate professionals themselves. There are a lot of tasks that need to be performed, but
it doesn’t mean you’ve to do it alone. For example, making phone calls, updating databases,
and sending emails are time-consuming tasks, but they can be managed remotely. This is
where the virtual assistant provides benefits by allowing realtors to concentrate on more
important tasks to grow their business.
Better Time Management
Another benefit of having a real estate virtual assistant is to save time. As we’ve already
mentioned, these professionals ease the burden of work on realtors and provide them with
some extra time and a relaxed schedule where they can focus on more important aspects of
their business. Therefore, it is a good option to leave the burden of such small tasks to your
virtual assistant and take some rest because good rest means good business, too.
Flexibility
Real estate virtual assistants are flexible in their work, and that’s what engages most of the
realtors in the market. Virtual Assistants provide services online, so they’re available anytime
for your tasks. Realtors can outsource the tasks they want to be done by virtual assistants to
save time as well as money.
Customer Satisfaction
Customer Satisfaction is extremely beneficial for the real estate business. But, the number of
customer feedback increases over time, and eventually, it becomes impossible for realtors to
manage the feedback by themselves. Hiring a virtual assistant won’t only save time but will
also consider the overall customer experience and satisfaction.
Cost-effective and money-saving
When realtors go for full-time employees, that is going to cost them a significant amount of
money. It is a good option for small and medium-sized real estate businesses to hire virtual
assistants, which is a cost-effective solution. These professionals often charge an hourly
rate, which can be more affordable as compared to hiring a full-time employee. In addition,
real estate virtual assistants can work remotely, and you are not required to provide any
office space to them.
The Future Of Real Estate VA’s
In the digital world, remote jobs are gaining popularity and becoming more prevalent.
Considering such circumstances, the future of real estate virtual assistants looks promising.
The demand for virtual assistants is expected to grow over time for real estate professionals
as they gradually recognize the benefits of outsourcing. In addition, the ever-evolving
technological advancement can significantly help Virtual assistants by providing improved
communication tools and automation devices. Therefore, real estate virtual assistants are
going to play a vital role in the real estate industry in the near future.
In conclusion, real estate virtual assistants provide numerous services to real estate
businesses. They assist other real estate professionals in administrative operations,
marketing, customer support, and sales. This approach is beneficial to realtors in the sense
that it enables them to focus on core business activities. The real estate virtual assistants
can enhance productivity, manage time effectively, entertain customers, and they’re flexible
in their work. Therefore, it is important to find the right real estate virtual assistant for your
business and enjoy a relaxed and comfortable daily schedule to make more productive
decisions for your business.
