The advancement in technology has created opportunities for different industries to grow
faster than usual. Real estate is one of them, as this industry has already embraced
technology tools to engage with potential clients. In today’s world, people spend a significant
amount of time on social media. Such an excessive use of social media provides
opportunities for realtors to find potential clients quickly and effectively. Therefore, real
estate professionals need to stay active on social media platforms and keep sharing
valuable content to get the most out of these social networking channels.
We already know the importance of social networking platforms for the real estate industry,
but what are those platforms that realtors are using for marketing purposes? Numerous apps
and channels can be beneficial for real estate marketing. Still, in this article, we’ll explore
some of the most popular and commonly used social networking platforms that enable
realtors to engage with potential clients.
1. Facebook
Facebook is considered to be one of the oldest and most popular social networking platform
s, with a large pool of users. This platform is famous for advertisements, and it serves as a
massive marketplace for not only real estate but many other industries as well. Real estate
professionals have been effectively using Facebook advertisements, which allows them to
target audiences in their desired locations.
Facebook is a well-established networking platform that serves as a marketplace for the real
estate industry. According to a recent report, Facebook has more than 2.9 billion monthly
active users. Considering such a large number of active monthly users, Facebook is the best
social networking channel for real estate agents. There are many ways in which real estate
agents can maximize their marketing efforts, such as listing properties on the Facebook
marketplace to attract new leads and running Facebook ads and advertising campaigns to
target their potential clients. Another effective way for real estate marketing is publishing
Facebook social media posts where real estate professionals can promote open houses,
listings, and referrals.
2. Instagram
Instagram is a social networking platform famous for its visualization. But how is it useful for
real estate agents to generate leads? Instagram allows real estate professionals to
communicate with their clients through high-quality and engaging property images. The
feature of Instagram advertisements is beneficial in promoting new real estate listings or
open houses.
The active users per month of Instagram are comparatively less than Facebook, but they’re
more than 1.3 billion in 2023. This networking platform allows real estate businesses to
promote their success stories, customer testimonials, and reviews using the report feature in
the app or website. Real estate agents can use Instagram effectively by becoming an expert
and influencers for their audience by posting valuable content and by focusing on user
engagement.
3. Youtube
There is no doubt that YouTube is one of the best social media platforms for users. When it
comes to real estate marketing, YouTube can be significantly helpful in showing off your
properties in the form of videos since YouTube videos often rank high in Google searches.
YouTube welcomes videos of all lengths, but short videos of around two minutes are more
likely to go viral. There are many ideas on how real estate agents can use YouTube to get
the most out of it. A virtual tour of the property, client reviews, and making a short video of
the surroundings can help real estate agents engage more clients through YouTube. In
addition, the 3D rendered videos are doing great on YouTube, and it is an effective way to
attract more clients by displaying a clear and 3D view of the property.
4. LinkedIn
LinkedIn is different from other social networking platforms. It’s more about networking rather
than advertisements. LinkedIn can be significantly helpful for real estate agents in
connecting with other real estate professionals such as appraisers, inspectors, property
management companies, and many more. Job hunters often use this networking channel,
but agents can also use it for building connections.
There is an option of creating and joining groups on LinkedIn, which is a great way to
connect with others in your particular industry. Real estate professionals usually ask
questions or answer the questions of others, which results in more engagement and
increases the opportunity of being hired by potential clients. In addition, creating a
professional profile page and posting valuable content can help improve the conversion rate
of visitors.
5. Tiktok
Video marketing is increasingly gaining popularity, and it is eventually going to take the video
content industry to new heights. TikTok can help real estate professionals in building their
brands and engaging with more customers. The users are immensely diversified in TikTok,
ranging from young adults to middle-aged people, and such a more comprehensive
audience creates a potential market for real estate agents in TikTok.
TikTok is famous for showing content based on the interest of the user, which creates a
personalized experience. This feature is helpful for realtors to reach a wider audience
interested in buying a property.
Real estate agents can use TikTok by creating a short video content of the property to
showcase the features of a house and give your audience a better idea of what they’re going
to sell. Another method real estate agents can use to engage users on TikTok is by showing
their business, telling their success stories, and positive feedback from previous clients.
6. Pinterest
Pinterest is one of the most popular visual platforms. This platform encourages high-quality
graphics, which may include listings as well as images related to the content you’re
publishing. Pinterest is included among the best real estate social networking platforms
because this channel is popular for home decor, which can help real estate agents find
people who are dreaming about their future homes.
Local boards on Pinterest can be effective in connecting real estate professionals to their
community. Real estate agents can use local boards on Pinterest to publish their local
listings and provide information about nearby places like restaurants and parks to establish
trust. Another feature of interest that needs to be considered is joining group boards that are
relevant to the real estate industry. This feature is going to give real estate agents the
potential to increase their reach.
7. Twitter
Twitter isn’t considered to be one of the best marketing channels because it is used to either
stay up-to-date or share personal opinions. This platform is mainly about the latest news and
trends, but users can still carry out marketing practices on it.
Real estate agents can create a post and use relevant hashtags to reach their target
viewers. Another strategy these agents can follow is keeping their positions opinion-based or
newsworthy, for example, sharing mortgage trends in the market. Additionally, these
professionals can ask a question or state a strong opinion on Twitter to engage the targeted
audience.
Benefits Of Social Networking Platforms For
Real Estate
The real estate market is highly competitive. It requires real estate businesses to ensure
their online presence in order to reach an audience. Social networking provides many
opportunities and benefits to real estate businesses, which include:
Wider Reach
One of the main objectives and benefits of social networking is its reach to a broader
audience. When a social media platform is managed strategically, it can reach thousands of
potential customers. And as the marketing campaign or advertisement of real estate
businesses reaches more audience the chances of getting more clients increases.
Brand Awareness
Social networking channels can help real estate agents build their brand and position
themselves as an expert in real estate. These professionals can share valuable content by
using their knowledge of real estate and attract potential clients from targetted areas.
Cost-Effective Marketing
When social media marketing is compared to traditional marketing methods, we see a huge
difference. Social media is a more cost-effective and more reliable method for marketing.
Real estate agents can reach particular demographics and engage with the target audience
with meager and affordable costs.
Increase Revenue
As we’ve already discussed, real estate agents reach out to a broader audience and engage
with targeted users with the help of social networking platforms. This approach significantly
increases the revenue of these professionals because now they’ve more opportunities and
clients to deal with. In addition, sharing valuable content on social media channels enables
real estate agents to gain the trust of their audience and eventually make them their potential
clients.
Network Building
Social networking platforms offer various opportunities for building networks worldwide. It
has enabled real estate businesses to connect with their clients, reconnect with their past
clients, invite new clients, and keep themselves updated on recent market trends. Social
media channels help real estate businesses to join industry-related groups, connect with
people, and share and gain more ideas. This strategy is significantly helpful for real estate
agents to create referrals and partnerships through networking.
We’ve discussed some of the best and most used social networking platforms in this article.
These platforms are different from one another, considering their marketing and networking
features, but all of them are significantly helpful for the real estate industry. Facebook and
Instagram are the most effective social networking channels for real estate because these
platforms have billions of monthly visitors. Similarly, other platforms like YouTube, TikTok,
and LinkedIn can be effective when it is used following a well-designed strategy. These
social networking platforms are beneficial in many ways for real estate. They can build your
personal brand, be cost-effective, and be helpful in network building.
Frequently Asked Questions (FAQs)
Which social networking platform is best for real estate
marketing?
Facebook and Instagram are considered to be the most effective social networking platforms
for real estate marketing due to the huge amount of traffic on these platforms.
What social media should realtors have?
Realtors need to have the most effective social media accounts, which are Facebook and
Instagram. TikTok is increasingly gaining popularity recently, so it would be wise to include
this platform in the list as well.
What type of marketing is best for real estate?
Real estate businesses can do marketing on social media in many ways. The most effective
way is creating an optimized website where real estate services are being offered. In
addition, setting up a social media presence on different channels can have good results as
well.
